Hyundai Car Picker

Art Director

Hyundai.com
ACD: Brian Chin
Copy: Erica Henderson
Content Creator: Alex Frankel
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In 2014 while working at Innocean Worldwide as an Art Director we came up with many ways to hack social media. One of the best hacks we accomplished was the CUV Car Picker which we set up over 16 Instagram accounts to help people find the car that was meant for them. While going to each profile they were asked what they’re favorite thing’s to do in their free time and what they enjoyed doing for work. Through all the Instagram profiles they were then led to one of three Instagram accounts. The Santa Fe, Santa Fe Sport, or the brand new Hyundai Tucson. Essentially we gave the power to the people to make their own decision through their lifestyles.

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