Hyundai Tucson

Art Director
Agency: Innocean Worldwide
Creative Director: Brian Chin
Social Media Manager: Shareen Hill
Copywriter: Erica Henderson
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While at Innocean Worldwide in Los Angeles I had many roles including art directing social media, video, campaigns, and so on. This specific project though, was unique for myself and my team.

Asked by the broadcast team if the Social Media team had any ideas on a simple fun and creative way to tease out the brand new Hyundai Tuscon, we jumped at the opportunity. After multiple iterations we landed on light and sound. Showing off small accents of the vehicle to surpise and delight before revealing the entire vehicle. A perfect way to show off the Tuscon at SEMA.