Honda Civic Si
ACD: Romeo Cervas
Copywriter: Corlin Stubs
While at RPA, Los Angeles we were tasked with creating social awareness vertical videos alongside their in-house team to extend the awareness of the Honda Civic Si.
Our demographic, those who didn’t want something too fast or furious (the Honda Type R) but still enjoyed a daily commute & the car they drove along it. That being said, our focus was those every day people…The athlete, student, etc. Those who enjoy the drive as much as the destination & then some.