FIFA World Cup

Art Director, Graphic Designer
ECD: Greg Braun
CD: David Mesfin
ACD: Brian Chin
Copywriter: Erica Henderson
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In 2014 Hyundai was the official sponsor of the FIFA World Cup. Our job was to show off Hyundai’s athletic side.

We created a newsroom and built a team around it to produce one off rapid artwork based on what happened during each game. I can’t say it was “work” having to watch each World Cup match but as for our rapid response newsroom, well we focused on the through line of “Because Futbol”, being that’s most peoples response for forgetting responsibilities and rallying around the television to watch their favorite club.