Graphic Designer: Jared Hoeniges, Ryan Lee
College Confidential is a one stop resource for prospective college students looking for advice, information & statistics on the school of their interest. While conceptualizing the rebrand to bring them back to a relevant visual brand their only request was not to use a graduation cap or the color blue. So much for that.
We came up with something truly unique in exchange while using dramatically meaningful symbolism of the cap, tassel, & bullseye which together create a “C” in the negative space making the entire logo rich with depth through it’s elements.
Alongside the branding identity we worked together on a brand new website dedicated around search, forums, & counseling. More to come.