Visa Rio Olympics
Art Director, Graphic Designervisa.com
Associate Creative Director: Kate Foley
Art Director: Chris Kitahara
Copywriter: Anne Bucher
In early 2016 I was asked to join Razorfish Los Angeles alongside their team to create an immersive experience surrounded around the Rio Olympics.
Visa, a worldwide Olympic sponsor asked us to create a campaign surrounded around the Rio Games. In our initial concept we thought through many direction but landed on a clear direction. Let’s make it possible for everyone, everywhere no matter skin color, gender, age, or location to experience the Olympics in a more meaningful & intimate way.
With the social & political climate in 2016 somewhere rattled we decided our through line should be universal acceptance & with Visa & The Olympics, there’s no better platform to express that desire.