Acura Certified Pre-Owned
ACD: Romeo Cervas
Copy: Corlin Stubs
While working at RPA, Los Angeles, we were tasked alongside their in-house team to create a brand engagement around Acura’s Pre-Owned Vehicle Program. Our goal, to change the landscape & perception of what it means to buy a pre-owned vehicle.
What we settled on was a moving image campaign that explored the idea of what it actually means to buy a pre-owned vehicle. That outcome caused us to realize that a pre-owned car isn’t pre-owned because it’s new to the next owned. New with experience, stories, & journeys, it lives a new life with no awareness of the life it lived before.
The product, a spot for both social & television, expressing our thoughts, exactly.