Acura Certified Pre-Owned

Art Director
ECD: Jay Barbush
ACD: Romeo Cervas
Copy: Corlin Stubs
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While working at RPA, Los Angeles, we were tasked alongside their in-house team to create a brand engagement around Acura’s Pre-Owned Vehicle Program. Our goal, to change the landscape & perception of what it means to buy a pre-owned vehicle.

What we settled on was a moving image campaign that explored the idea of what it actually means to buy a pre-owned vehicle. That outcome caused us to realize that a pre-owned car isn’t pre-owned because it’s new to the next owned. New with experience, stories, & journeys, it lives a new life with no awareness of the life it lived before.

The product, a spot for both social & television, expressing our thoughts, exactly.