/art direction

the honda civic si

the challenge: the honda si isn’t the type-r, but it’s also not the standard civic. how do we show it’s excitment for the daily commuter without alienating the type-r consumers?

i was brought into rpa agecny to concept & art direct social media videos in anticipation for the release of the brand new honda civic si & to bring awareness to consumers who love speed but aren’t type-r consumers.

watch spot /1
watch spot /2
watch spot /3