/art direction

acura certified

the challenge: pre-owned vehicles have a bad rap. how can acura change the landscape & perception  of what it means to be an acura certified pre-owned consumer?

in-house with rpa, la, acura asked us to create a social media stunt with content focused around acura’s certified pre-owned division.

creating a spot that shows two different lives being lived within one pre-owned vehicle expresses the idea that though used, pre-owned acura’s live new journeys.

watch the spot