project role: creative director, designer
the challenge: to produce a modern brewery that stands out in an over saturated industry.
k/tr reached out and tasked me to create an identity for their new la brew co, k/tr including branding, voice, look & feel, & a brand that makes you want a second round. with a sophisticated taste and feel, k/tr needed something modern, timless, & clearn to give people an idea for what to expect in their beer. i believe we accomplished that.