Health Ade Kombucha
A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.
Art Direction
Design systems
Identity
Management
Campaign
Hardware
Marketing
Digital
Retail
Design systems
Identity
Management
Campaign
Hardware
Marketing
Digital
Retail
Make Way For New Products
Heath-Ade has become so much more than just kombucha. With Health-Ade+, mixers, Pop, a new umbrella brand and product positioning was essential to the brand.
Beyond the brand
Making opportunities to collaborate with Target (and others) to launch limited stock of unique flavors that tailor to specific consumers.
.com
Taking the opporuntity to unify the brand visual language across .com and digital avenues and allowing for new ways to express the brand and pair product.
