2024

Airbnb it

Creative Lead
Concept, Vendor Management, Campaign, Social, Marketing, Digital, OOH

If you have a home you’re not always in, then you have an Airbnb. Made in collaboration with Passion Pictures alongside myself while embedded within Airbnb’s internal Brand team (Marcom).

Case Study︎︎︎

2024

Apple Cash

Creative & Art Direction
Concept, Brand ID, Management, Campaign, Social, Cross functional, Marketing, Print, Digital, OOH

Send cash in messages...without sharing it with the world. Highlighting Apple Cash and the ability to send money (that’s private and secure) in a way only Apple can.

Case Study︎︎︎

2023–2024

Apple Music SBLVIII

Creative & Art Direction
Concept, Brand ID, Management, Campaign, Live event, Cross functional, Marketing, Print, Digital, OOH, Retail

Concept and design for the second Apple Music Superbowl Halftime show that set the stage for Usher to finalize his legacy as one of the greatest artists of our generation.

Case study︎︎︎

2022–2024

Apple Music Classical

Creative & Art Direction
Concept, Brand ID, Management, Global campaign, Events, Cross functional, Global marketing, Print, Partnerships, Digital, OOH, Film, Retail

Creating and expanding a new app. Introducing the app designed for classical. A new way to experience the classics.

Case study︎︎︎

2022-2023

Apple Music SBLVII

Creative & Art Direction
Concept, Brand ID, Management, Campaign, Live event, Cross functional, Marketing, Print, Digita, OOH, Retail

Creating the first ever Apple Music Superbowl Halftime show. Setting the stage for Rihanna through the most epic performance of the year.

Case study︎︎︎

2022–2024

Apple Spatial Audio

Art Direction & Design
Art Direction, Design systems, Management, Campaign, Cross functional, Global marketing, Digital, OOH, Retail

Art direction and design oversight for Spatial Audio campaigns featuring artists worldwide.

Case study︎︎︎

2022

Apple BTS Campaign

Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail

Art direction, concept, and design for the back-to-school global marketing campaign.

Case study︎︎︎

2022

iOS 16 Campaign

Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail

Featuring our new hardware and iOS features through an illustrated global marketing campaign for the iPhone and Apple Watch.

Case study︎︎︎

2021

iPhone 13 Pro Campaign

Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail

Launching the iPhone 13 and 13 Pro across the world in a minimalistic camera focused, geometric styled campaign.

Case study︎︎︎

2021

iPhone x WATCH Campaign

Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail

Illustrating the powerful combination of iPhone x WATCH while featuring key accessories that show off their perfect pairing.

Case study︎︎︎

2021

iPad Pro x iMac Campaign

Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail

Creating unique perspectives and proportions for our new Spring 2021 worldwide product launch.

Case study︎︎︎

2020

Holiday Campaign

Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail

Creating a unique set of 32 hardware specific snowflakes to highlight new product, accessories, and offers for the 2020 holiday season.

Case study︎︎︎

2020

iPhone 12 Pro Launch

Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail

Creating a worldwide retail campaign to launch the newest flagship iPhones for Apple.

Case study︎︎︎

2019

Today at Apple

Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail

Creating a worldwide campaign to bring awareness to the all-new Today at Apple campaign and sessions in retail stores globally.

Case study︎︎︎

2018-2024

Systems

Design Systems & Other
Systems, Visuals, Screens

Projects and initiatives driven through passion for a better product and process.

Case study︎︎︎

2024

The Palm & the Pine

Creative Direction & Design
Brand ID, Retail Development, Digital, Print, Design

Coming soon︎︎︎

2021

Health–Ade

Creative Direction & Design
Identity, Retail Development, Digital, Print, Design

A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director.

Case study︎︎︎

2019

Vans Shoes

Creative Direction & Design
Identity, Retail Development, Digital, Print, Design, Product Design

Creating a new design language for product and brand at Vans. Defining future product alongside a refreshed brand vision (internally and consumer facing) that extends beyond campaigns and into footwear, product, & events across the Vans brand.

Case study︎︎︎

2019

Blackwing Pencils

Creative Direction & Design
Identity, Retail Development, Digital, Print, Design, Product Design

Creating an updated brand language and design system to Blackwing Pencils to add a contemporary touch to their heritage from product to their packaging.

Case study︎︎︎

2017

Acura

Creative Direction & Design
Marketing, Digital, TV Spot, Social, .com

Creating awareness and opportunity for consumers to take advantage of a new way to shop for an Acura. We created a transformative television spot signifying what was once considered old, can once again be made new.

Case study︎︎︎

2016

FIFA World Cup

Art Direction & Design
Art Direction, Social, Digital, .com, TV Spot, Print, Live Events

As the official sponsor of the 2016 FIFA World Cup, our team set out to resonate with every fan by creating ways to celebrate wherever you are.

Case study︎︎︎

2016–2019

MTV VMAs

Creative Direction & Design
Identity, Design, Art Direction, Production, Live Events.

Art direction and design for the marketing and day of even for the MTV VMAs

Coming soon︎︎︎

2017

Beats by Dre

Art Direction & Design
Social, Retouching, Design, Art Direction

Concept and design for Beats by Dre to support serena Williams as she advances through the ranks at Wimbledon

Case study︎︎︎

Marketing & Art Direction