Airbnb It

Art direction, brand ID, and marketing campaign for Airbnb It.

Expanding the world of Airbnb and our globally awarded “Airbnb It” campaign by creating three new incredibly detailed worlds rooted in core cultural moments that highlight the benefits of an Airbnb.

Creative Lead
(Art & Design)
Concept
Identity
Management
Campaign
Cross functional
Marketing
Digital
OOH
Social

Meticulously crafted world building.

No detail was too small. From concept to creation, we were meticulous in craft and research to ensure architecture, geographics, horticulture, culture, landscapes, and overall world building was built in the most accurate ways possible.

People, places, and things.

Every aspect was considered and art directed. From names, shoe size, color, aniversaries, and lineage...We build a world where every piece, large or small was visualized and selected with intentionality.

A story rooted in experiences.

Content is king. Context is creative. Storyboarding countless versions and scenarios that highlight the story above all else then leaning on our creative interpretation to reinforce that story.

Proof in the process.

Proofing every part of the process and testing our theories to create the work and quality Airbnb is known for.