Blackwing Pencils
Through rebranding Blackwing, I not only played a key role in updating a heritage brand but also introduced new thinking to packaging, accessories, and product along with sustainability initiatives.
All of that history was accounted for in the new branding of Blackwing. With a refreshed look both modern & timeless while staying true to the pencil that made them an influential piece of history, Blackwing is growing beyond just the pencil.
With Blackwing Volumes being at the forefront of collaboration & historic reference, the new logo needed to accompany each collaborative endeavor. Separated by a dot signifying the tip of a sharpened pencil alongside each volume name, Blackwing can now explore artful & creative ways to highlight design without sacrificing legibility.
Blacwing • 93 – Series from the limited edition product line
Alongside the introduction of the new branding, a new packing & product form factor was created to not only encapsulate pencils & accessories but to have minimal impact on the environment & it’s resources.
Blackwing pencils – Packaging design and product
Brand ID & Creative Direction
Identity, Retail Development, Digital, Print, DesignThrough rebranding Blackwing, I not only played a key role in updating a heritage brand but also introduced new thinking to packaging, accessories, and product along with sustainability initiatives.
All of that history was accounted for in the new branding of Blackwing. With a refreshed look both modern & timeless while staying true to the pencil that made them an influential piece of history, Blackwing is growing beyond just the pencil.
Blackwing Pencils – Tar
The introduction of a new language to expand beyond the pencil
Blacwing • 93 – Series from the limited edition product line
Redefining product design for a complete package
Blackwing pencils – Packaging design and product