Brand ID & Creative Direction
Identity, Retail Development, Digital, Print, DesignThrough rebranding Blackwing, I not only played a key role in updating a heritage brand but also introduced new thinking to packaging, accessories, and product along with sustainability initiatives.
All of that history was accounted for in the new branding of Blackwing. With a refreshed look both modern & timeless while staying true to the pencil that made them an influential piece of history, Blackwing is growing beyond just the pencil.
![](https://freight.cargo.site/t/original/i/add023df2ea30265457036fcca5eab6ecd0ae25f9ecb9ed8f52bd8c4068814b0/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_05.jpeg)
![](https://freight.cargo.site/t/original/i/dba54a7c36313247bd6fba81475c0ac208afdb14673f6454e8d36f8b68eb796b/Blackwing-pencils_Lydia-Tarr_Nicholas-Sickelton_Rebrand.jpeg)
Blackwing Pencils – Tar
The introduction of a new language to expand beyond the pencil
![](https://freight.cargo.site/t/original/i/f9784e915f01e30cc14484c836797e125cf126dd05de43d0416a0e30daf6b286/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_03.jpg)
![](https://freight.cargo.site/t/original/i/38aa2b39bd22a0e65ad5ad5118da20776ba8eb1847ea355d9298e513b5c7bec6/Screenshot-2024-01-30-at-8.44.36PM.png)
![](https://freight.cargo.site/t/original/i/c730d380e8459691967f5e2a6c767b20df03c5b869b7386eff1f5c5e209bb5f3/Screenshot-2024-01-30-at-8.43.43PM.png)
Blacwing • 93 – Series from the limited edition product line
Redefining product design for a complete package
![](https://freight.cargo.site/t/original/i/fe45e5da0c8fa326c345682c00c097f0f502d0f5406bb209664ab624dee45707/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_09.jpg)
![](https://freight.cargo.site/t/original/i/73544982495e336b2cc7262acf70febd19f62e9b904e0494accfa7dbc3dd5696/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_08.jpg)
![](https://freight.cargo.site/t/original/i/21d7b0accad2d78a0e145be8b8696fdcca14a2c60aad37d1f2265e581f9d3758/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_11.jpg)
![](https://freight.cargo.site/t/original/i/51c97357a7dca951d680b4f7d2679211eb27a5d386ccac09262c8ba803f0cdfc/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_07.jpg)
Blackwing pencils – Packaging design and product