Blackwing Pencils
Through rebranding Blackwing, I not only played a key role in updating a heritage brand but also introduced new thinking to packaging, accessories, and product along with sustainability initiatives.
All of that history was accounted for in the new branding of Blackwing. With a refreshed look both modern & timeless while staying true to the pencil that made them an influential piece of history, Blackwing is growing beyond just the pencil.
Creative direction
Identity
Retail
Packaging
Digital
Print
Production
Identity
Retail
Packaging
Digital
Production
Blackwing Pencils in Cinema: Maestro
Blackwing Pencils in Cinema: Tar
The introduction of a new language
With Blackwing Volumes being at the forefront of collaboration & historic reference, the new logo needed to accompany each collaborative endeavor. Separated by a dot signifying the tip of a sharpened pencil alongside each volume name, Blackwing can now explore artful & creative ways to highlight design without sacrificing legibility.
Redefining product design for a complete package