Brand ID & Creative Direction
Identity, Packaging, MarketingA complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.
![](https://freight.cargo.site/t/original/i/3eaaa1ec7e8aae93047bbf7536abb1ecfd24c5755ded584aa3d52b420e75decc/Booch_O_Clock_Morning_Wider.png)
Health-ade new campaign focus’ around your gut.
Rethinking the brand langauge to make way for new product
![](https://freight.cargo.site/t/original/i/fb00cbc737d6f7df52ffcea424b3ee58013f6da574da76650608a4dc40626cec/230714_Health-Ade_Branding_Nicholas-Sickelton_09.png)
![](https://freight.cargo.site/t/original/i/99c071bf4796cf11ccd8a9a124268ebca8b20907cbf3e6ec488d0b78cd3bdf14/230714_Health-Ade_Branding_Nicholas-Sickelton_05.jpeg)
![](https://freight.cargo.site/t/original/i/3fa0a451fe074dbd721268c1ad53223768390780a3bea2ec830ee9ece5415552/E8d-rnDXsAAGoCR-scaled.jpeg)
![](https://freight.cargo.site/t/original/i/650646c25330df8b8d529a7b2e1c63c75ace5f34d92971592f39cefa54fa1828/230714_Health-Ade_Branding_Nicholas-Sickelton_01.jpeg)
Health-Ade Mixers, Pop, and +
Beyond the brand
![](https://freight.cargo.site/t/original/i/522b9a649556117b2ebd1776cb7e1e2ce56b5cfeb73062b5a9dcf0f3b2d2a486/230714_Health-Ade_Branding_Nicholas-Sickelton_02.jpeg)
Target x Health-Ade
An online overhaul
![](https://freight.cargo.site/t/original/i/fbb23a6bcb793fd9b3272f078be00eb16cc13107a89d1fe14bda9e1da4e221ec/230714_Health-Ade_Branding_Nicholas-Sickelton_07.png)
health-Ade.com