Nick                                       Work︎︎︎      Information︎︎︎
Health–Ade Kombucha

Brand ID & Creative Direction 

Identity, Packaging, Marketing

A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.



Health-ade new campaign focus’ around your gut.

Rethinking the brand langauge to make way for new product
Heath-Ade has become so much more than just kombucha. With Health-Ade+, mixers, Pop, a new umbrella brand and product positioning was essential to the brand.










Health-Ade Mixers, Pop, and +

Beyond the brand
Making opportunities to collaborate with Target (and others) to launch limited stock of unique flavors that tailor to specific consumers.




Target x Health-Ade

An online overhaul
Taking the opporuntity to unify the brand visual language across .com and digital avenues and allowing for new ways to express the brand and pair product.




health-Ade.com