Brand ID & Creative DirectionIdentity, Packaging, Marketing
A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.
Health-ade new campaign focus’ around your gut.
Heath-Ade has become so much more than just kombucha. With Health-Ade+, mixers, Pop, a new umbrella brand and product positioning was essential to the brand.
Rethinking the brand langauge to make way for new product
Health-Ade Mixers, Pop, and +
Making opportunities to collaborate with Target (and others) to launch limited stock of unique flavors that tailor to specific consumers.
Beyond the brand
Target x Health-Ade
Taking the opporuntity to unify the brand visual language across .com and digital avenues and allowing for new ways to express the brand and pair product.
An online overhaul