Health Ade Kombucha
A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.
Art Direction
Design systems
Identity
Management
Campaign
Hardware
Marketing
Digital
Retail
Design systems
Identity
Management
Campaign
Hardware
Marketing
Digital
Retail
![](https://freight.cargo.site/t/original/i/3eaaa1ec7e8aae93047bbf7536abb1ecfd24c5755ded584aa3d52b420e75decc/Booch_O_Clock_Morning_Wider.png)
Make Way For New Products
Heath-Ade has become so much more than just kombucha. With Health-Ade+, mixers, Pop, a new umbrella brand and product positioning was essential to the brand.
![](https://freight.cargo.site/t/original/i/fb00cbc737d6f7df52ffcea424b3ee58013f6da574da76650608a4dc40626cec/230714_Health-Ade_Branding_Nicholas-Sickelton_09.png)
![](https://freight.cargo.site/t/original/i/99c071bf4796cf11ccd8a9a124268ebca8b20907cbf3e6ec488d0b78cd3bdf14/230714_Health-Ade_Branding_Nicholas-Sickelton_05.jpeg)
![](https://freight.cargo.site/t/original/i/3fa0a451fe074dbd721268c1ad53223768390780a3bea2ec830ee9ece5415552/E8d-rnDXsAAGoCR-scaled.jpeg)
![](https://freight.cargo.site/t/original/i/650646c25330df8b8d529a7b2e1c63c75ace5f34d92971592f39cefa54fa1828/230714_Health-Ade_Branding_Nicholas-Sickelton_01.jpeg)
Beyond the brand
Making opportunities to collaborate with Target (and others) to launch limited stock of unique flavors that tailor to specific consumers.
![](https://freight.cargo.site/t/original/i/522b9a649556117b2ebd1776cb7e1e2ce56b5cfeb73062b5a9dcf0f3b2d2a486/230714_Health-Ade_Branding_Nicholas-Sickelton_02.jpeg)
.com
Taking the opporuntity to unify the brand visual language across .com and digital avenues and allowing for new ways to express the brand and pair product.
![](https://freight.cargo.site/t/original/i/fbb23a6bcb793fd9b3272f078be00eb16cc13107a89d1fe14bda9e1da4e221ec/230714_Health-Ade_Branding_Nicholas-Sickelton_07.png)