Apple Music SB LVII

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Sr. Art Director
Identity, Design, Marketing, Television, Retail

Branding the very first Apple Music Halftime Show for Super Bowl LVII. From lockup development to the marketing campaign all the way through to Rihanna’s groundbreaking performance.

Skills utilized:
Design systems thinking, vendor managment, team development, complex partnerships with many stakeholders, print, digital, OOH, retail, day of production, and design direction.