Nicholas 
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Nicholas                                Work︎︎︎      Information︎︎︎
The Palm & The Pine

Coming Soon

Identity, Retail Development, Digital, Print, Design

Currently in process.

Health Ade Kombucha


A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.
Art Direction
Design systems
Identity
Management
Campaign
Hardware
Marketing
Digital
Retail




Make Way For New Products

Heath-Ade has become so much more than just kombucha. With Health-Ade+, mixers, Pop, a new umbrella brand and product positioning was essential to the brand.












Beyond the brand

Making opportunities to collaborate with Target (and others) to launch limited stock of unique flavors that tailor to specific consumers.





.com

Taking the opporuntity to unify the brand visual language across .com and digital avenues and allowing for new ways to express the brand and pair product.
Health–Ade Kombucha

Brand ID & Creative Direction 

Identity, Packaging, Marketing

A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.



Health-ade new campaign focus’ around your gut.

Rethinking the brand langauge to make way for new product
Heath-Ade has become so much more than just kombucha. With Health-Ade+, mixers, Pop, a new umbrella brand and product positioning was essential to the brand.










Health-Ade Mixers, Pop, and +

Beyond the brand
Making opportunities to collaborate with Target (and others) to launch limited stock of unique flavors that tailor to specific consumers.




Target x Health-Ade

An online overhaul
Taking the opporuntity to unify the brand visual language across .com and digital avenues and allowing for new ways to express the brand and pair product.




health-Ade.com
Vans Shoes

Product ID & Art Direction

Identity, Digital, Marketing, Social

Creating a new language for product and brand as Sr. Art Director at Vans. Defining future product alongside a refreshed brand vision (internally and consumer facing) that extends beyond campaigns and into footwear, product, & events across the Vans brand.
Blackwing Pencils

Brand ID & Creative Direction

Identity, Retail Development, Digital, Print, Design

Through rebranding Blackwing, I not only played a key role in updating a heritage brand but also introduced new thinking to packaging, accessories, and product along with sustainability initiatives.

All of that history was accounted for in the new branding of Blackwing. With a refreshed look both modern & timeless while staying true to the pencil that made them an influential piece of history, Blackwing is growing beyond just the pencil.





Blackwing Pencils – Tar

The introduction of a new language to expand beyond the pencil
With Blackwing Volumes being at the forefront of collaboration & historic reference, the new logo needed to accompany each collaborative endeavor. Separated by a dot signifying the tip of a sharpened pencil alongside each volume name, Blackwing can now explore artful & creative ways to highlight design without sacrificing legibility.




Blacwing • 93 – Series from the limited edition product line

Redefining product design for a complete package
Alongside the introduction of the new branding, a new packing & product form factor was created to not only encapsulate pencils & accessories but to have minimal impact on the environment & it’s resources.








Blackwing pencils – Packaging design and product