Coming Soon
Identity, Retail Development, Digital, Print, DesignCurrently in process.
Health Ade Kombucha
A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.
Art Direction
Design systems
Identity
Management
Campaign
Hardware
Marketing
Digital
Retail
Design systems
Identity
Management
Campaign
Hardware
Marketing
Digital
Retail
![](https://freight.cargo.site/t/original/i/3eaaa1ec7e8aae93047bbf7536abb1ecfd24c5755ded584aa3d52b420e75decc/Booch_O_Clock_Morning_Wider.png)
Make Way For New Products
Heath-Ade has become so much more than just kombucha. With Health-Ade+, mixers, Pop, a new umbrella brand and product positioning was essential to the brand.
![](https://freight.cargo.site/t/original/i/fb00cbc737d6f7df52ffcea424b3ee58013f6da574da76650608a4dc40626cec/230714_Health-Ade_Branding_Nicholas-Sickelton_09.png)
![](https://freight.cargo.site/t/original/i/99c071bf4796cf11ccd8a9a124268ebca8b20907cbf3e6ec488d0b78cd3bdf14/230714_Health-Ade_Branding_Nicholas-Sickelton_05.jpeg)
![](https://freight.cargo.site/t/original/i/3fa0a451fe074dbd721268c1ad53223768390780a3bea2ec830ee9ece5415552/E8d-rnDXsAAGoCR-scaled.jpeg)
![](https://freight.cargo.site/t/original/i/650646c25330df8b8d529a7b2e1c63c75ace5f34d92971592f39cefa54fa1828/230714_Health-Ade_Branding_Nicholas-Sickelton_01.jpeg)
Beyond the brand
Making opportunities to collaborate with Target (and others) to launch limited stock of unique flavors that tailor to specific consumers.
![](https://freight.cargo.site/t/original/i/522b9a649556117b2ebd1776cb7e1e2ce56b5cfeb73062b5a9dcf0f3b2d2a486/230714_Health-Ade_Branding_Nicholas-Sickelton_02.jpeg)
.com
Taking the opporuntity to unify the brand visual language across .com and digital avenues and allowing for new ways to express the brand and pair product.
![](https://freight.cargo.site/t/original/i/fbb23a6bcb793fd9b3272f078be00eb16cc13107a89d1fe14bda9e1da4e221ec/230714_Health-Ade_Branding_Nicholas-Sickelton_07.png)
Brand ID & Creative Direction
Identity, Packaging, MarketingA complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director. Health-Ade was later aquired through a private equity deal.
![](https://freight.cargo.site/t/original/i/3eaaa1ec7e8aae93047bbf7536abb1ecfd24c5755ded584aa3d52b420e75decc/Booch_O_Clock_Morning_Wider.png)
Health-ade new campaign focus’ around your gut.
Rethinking the brand langauge to make way for new product
![](https://freight.cargo.site/t/original/i/fb00cbc737d6f7df52ffcea424b3ee58013f6da574da76650608a4dc40626cec/230714_Health-Ade_Branding_Nicholas-Sickelton_09.png)
![](https://freight.cargo.site/t/original/i/99c071bf4796cf11ccd8a9a124268ebca8b20907cbf3e6ec488d0b78cd3bdf14/230714_Health-Ade_Branding_Nicholas-Sickelton_05.jpeg)
![](https://freight.cargo.site/t/original/i/3fa0a451fe074dbd721268c1ad53223768390780a3bea2ec830ee9ece5415552/E8d-rnDXsAAGoCR-scaled.jpeg)
![](https://freight.cargo.site/t/original/i/650646c25330df8b8d529a7b2e1c63c75ace5f34d92971592f39cefa54fa1828/230714_Health-Ade_Branding_Nicholas-Sickelton_01.jpeg)
Health-Ade Mixers, Pop, and +
Beyond the brand
![](https://freight.cargo.site/t/original/i/522b9a649556117b2ebd1776cb7e1e2ce56b5cfeb73062b5a9dcf0f3b2d2a486/230714_Health-Ade_Branding_Nicholas-Sickelton_02.jpeg)
Target x Health-Ade
An online overhaul
![](https://freight.cargo.site/t/original/i/fbb23a6bcb793fd9b3272f078be00eb16cc13107a89d1fe14bda9e1da4e221ec/230714_Health-Ade_Branding_Nicholas-Sickelton_07.png)
health-Ade.com
Product ID & Art Direction
Identity, Digital, Marketing, SocialCreating a new language for product and brand as Sr. Art Director at Vans. Defining future product alongside a refreshed brand vision (internally and consumer facing) that extends beyond campaigns and into footwear, product, & events across the Vans brand.
![](https://freight.cargo.site/t/original/i/3ec0333d051749556a6d551ba012ceabf596f7050ee3b7ff9c5f9adfa44c4e57/fa21-ultimatewaffle-lp-hero-bg.jpeg)
![](https://freight.cargo.site/t/original/i/bf1d21144897b993266fd782adeab13b117f4505dd63674dc44334087fd5b820/Old_Skool_V1F_L.121.jpg)
![](https://freight.cargo.site/t/original/i/35b61a8426fdbae6aa6eb666e53f118a9e8c2b037d92c5239ee86020ec775d4a/Old_Skool_V2F.121.jpg)
![](https://freight.cargo.site/t/original/i/4ea5a8422b61ed066446583bd3c0a6e2d1a4e5b878394568d7dc64a551e7bcd7/Screen-Shot-2020-04-09-at-1.59.06-PM.png)
![](https://freight.cargo.site/t/original/i/1a7bc163e91d8114947050cde26d9aab2d048f7438ecdf26f59ede7f1b3aa0e3/Screen-Shot-2020-04-09-at-1.59.33-PM.png)
![](https://freight.cargo.site/t/original/i/f65727c06b7e0a19bb54ccafaa118792eff0c44671ef75eccaf554ba6ecfdfd5/Vans_Reflective_Collection_NS_10.jpg)
Brand ID & Creative Direction
Identity, Retail Development, Digital, Print, DesignThrough rebranding Blackwing, I not only played a key role in updating a heritage brand but also introduced new thinking to packaging, accessories, and product along with sustainability initiatives.
All of that history was accounted for in the new branding of Blackwing. With a refreshed look both modern & timeless while staying true to the pencil that made them an influential piece of history, Blackwing is growing beyond just the pencil.
![](https://freight.cargo.site/t/original/i/add023df2ea30265457036fcca5eab6ecd0ae25f9ecb9ed8f52bd8c4068814b0/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_05.jpeg)
![](https://freight.cargo.site/t/original/i/dba54a7c36313247bd6fba81475c0ac208afdb14673f6454e8d36f8b68eb796b/Blackwing-pencils_Lydia-Tarr_Nicholas-Sickelton_Rebrand.jpeg)
Blackwing Pencils – Tar
The introduction of a new language to expand beyond the pencil
![](https://freight.cargo.site/t/original/i/f9784e915f01e30cc14484c836797e125cf126dd05de43d0416a0e30daf6b286/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_03.jpg)
![](https://freight.cargo.site/t/original/i/38aa2b39bd22a0e65ad5ad5118da20776ba8eb1847ea355d9298e513b5c7bec6/Screenshot-2024-01-30-at-8.44.36PM.png)
![](https://freight.cargo.site/t/original/i/c730d380e8459691967f5e2a6c767b20df03c5b869b7386eff1f5c5e209bb5f3/Screenshot-2024-01-30-at-8.43.43PM.png)
Blacwing • 93 – Series from the limited edition product line
Redefining product design for a complete package
![](https://freight.cargo.site/t/original/i/fe45e5da0c8fa326c345682c00c097f0f502d0f5406bb209664ab624dee45707/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_09.jpg)
![](https://freight.cargo.site/t/original/i/73544982495e336b2cc7262acf70febd19f62e9b904e0494accfa7dbc3dd5696/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_08.jpg)
![](https://freight.cargo.site/t/original/i/21d7b0accad2d78a0e145be8b8696fdcca14a2c60aad37d1f2265e581f9d3758/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_11.jpg)
![](https://freight.cargo.site/t/original/i/51c97357a7dca951d680b4f7d2679211eb27a5d386ccac09262c8ba803f0cdfc/Blackwing-Pencils_Rebrand_Nicholas_Sickelton_07.jpg)
Blackwing pencils – Packaging design and product