2023–2024
Apple Music SBLVIII
Creative & Art Direction
Concept, Brand ID, Management, Campaign, Live event, Cross functional, Marketing, Print, Digital, OOH, Retail
Concept and design for the second Apple Music Superbowl Halftime show that set the stage for Usher to finalize his legacy as one of the greatest artists of our generation.
Case study︎︎︎
Concept, Brand ID, Management, Campaign, Live event, Cross functional, Marketing, Print, Digital, OOH, Retail
Concept and design for the second Apple Music Superbowl Halftime show that set the stage for Usher to finalize his legacy as one of the greatest artists of our generation.
Case study︎︎︎
2022–2024
Apple Music Classical
Creative & Art Direction
Concept, Brand ID, Management, Global campaign, Events, Cross functional, Global marketing, Print, Partnerships, Digital, OOH, Film, Retail
Creating and expanding a new app. Introducing the app designed for classical. A new way to experience the classics.
Case study︎︎︎
Concept, Brand ID, Management, Global campaign, Events, Cross functional, Global marketing, Print, Partnerships, Digital, OOH, Film, Retail
Creating and expanding a new app. Introducing the app designed for classical. A new way to experience the classics.
Case study︎︎︎
2022-2023
Apple Music SBLVII
Creative & Art Direction
Concept, Brand ID, Management, Campaign, Live event, Cross functional, Marketing, Print, Digita, OOH, Retail
Creating the first ever Apple Music Superbowl Halftime show. Setting the stage for Rihanna through the most epic performance of the year.
Case study︎︎︎
Concept, Brand ID, Management, Campaign, Live event, Cross functional, Marketing, Print, Digita, OOH, Retail
Creating the first ever Apple Music Superbowl Halftime show. Setting the stage for Rihanna through the most epic performance of the year.
Case study︎︎︎
2022–2024
Apple Spatial Audio
Art Direction & Design
Art Direction, Design systems, Management, Campaign, Cross functional, Global marketing, Digital, OOH, Retail
Art direction and design oversight for Spatial Audio campaigns featuring artists worldwide.
Case study︎︎︎
Art Direction, Design systems, Management, Campaign, Cross functional, Global marketing, Digital, OOH, Retail
Art direction and design oversight for Spatial Audio campaigns featuring artists worldwide.
Case study︎︎︎
2022
Apple BTS Campaign
Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Art direction, concept, and design for the back-to-school global marketing campaign.
Case study︎︎︎
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Art direction, concept, and design for the back-to-school global marketing campaign.
Case study︎︎︎
Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Featuring our new hardware and iOS features through an illustrated global marketing campaign for the iPhone and Apple Watch.
Case study︎︎︎
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Featuring our new hardware and iOS features through an illustrated global marketing campaign for the iPhone and Apple Watch.
Case study︎︎︎
2021
iPhone 13 Pro Campaign
Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Launching the iPhone 13 and 13 Pro across the world in a minimalistic camera focused, geometric styled campaign.
Case study︎︎︎
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Launching the iPhone 13 and 13 Pro across the world in a minimalistic camera focused, geometric styled campaign.
Case study︎︎︎
2021
iPhone x WATCH Campaign
Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Illustrating the powerful combination of iPhone x WATCH while featuring key accessories that show off their perfect pairing.
Case study︎︎︎
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Illustrating the powerful combination of iPhone x WATCH while featuring key accessories that show off their perfect pairing.
Case study︎︎︎
2021
iPad Pro x iMac Campaign
Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Creating unique perspectives and proportions for our new Spring 2021 worldwide product launch.
Case study︎︎︎
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Creating unique perspectives and proportions for our new Spring 2021 worldwide product launch.
Case study︎︎︎
2020
Holiday Campaign
Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Creating a unique set of 32 hardware specific snowflakes to highlight new product, accessories, and offers for the 2020 holiday season.
Case study︎︎︎
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Creating a unique set of 32 hardware specific snowflakes to highlight new product, accessories, and offers for the 2020 holiday season.
Case study︎︎︎
2020
iPhone 12 Pro Launch
Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Creating a worldwide retail campaign to launch the newest flagship iPhones for Apple.
Case study︎︎︎
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Creating a worldwide retail campaign to launch the newest flagship iPhones for Apple.
Case study︎︎︎
2019
Today at Apple
Art Direction & Design
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Creating a worldwide campaign to bring awareness to the all-new Today at Apple campaign and sessions in retail stores globally.
Case study︎︎︎
Art Direction, Brand ID, Campaign, Hardware, Marketing, Digital, Retail
Creating a worldwide campaign to bring awareness to the all-new Today at Apple campaign and sessions in retail stores globally.
Case study︎︎︎
2018-2024
Systems
Design Systems & Other
Systems, Visuals, Screens
Projects and initiatives driven through passion for a better product and process.
Case study︎︎︎
Systems, Visuals, Screens
Projects and initiatives driven through passion for a better product and process.
Case study︎︎︎
2024
The Palm & the Pine
Creative Direction & Design
Brand ID, Retail Development, Digital, Print, Design
Coming soon︎︎︎
Brand ID, Retail Development, Digital, Print, Design
Coming soon︎︎︎
2021
Health–Ade
Creative Direction & Design
Identity, Retail Development, Digital, Print, Design
A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director.
Case study︎︎︎
Identity, Retail Development, Digital, Print, Design
A complete overhaul of Health-Ade’s brand language followed by an expansion of product all beginning with a brand audit as a hired creative director.
Case study︎︎︎
2019
Vans Shoes
Creative Direction & Design
Identity, Retail Development, Digital, Print, Design, Product Design
Creating a new design language for product and brand at Vans. Defining future product alongside a refreshed brand vision (internally and consumer facing) that extends beyond campaigns and into footwear, product, & events across the Vans brand.
Case study︎︎︎
Identity, Retail Development, Digital, Print, Design, Product Design
Creating a new design language for product and brand at Vans. Defining future product alongside a refreshed brand vision (internally and consumer facing) that extends beyond campaigns and into footwear, product, & events across the Vans brand.
Case study︎︎︎
2019
Blackwing Pencils
Creative Direction & Design
Identity, Retail Development, Digital, Print, Design, Product Design
Creating an updated brand language and design system to Blackwing Pencils to add a contemporary touch to their heritage from product to their packaging.
Case study︎︎︎
Identity, Retail Development, Digital, Print, Design, Product Design
Creating an updated brand language and design system to Blackwing Pencils to add a contemporary touch to their heritage from product to their packaging.
Case study︎︎︎
2017
Acura
Creative Direction & Design
Marketing, Digital, TV Spot, Social, .com
Creating awareness and opportunity for consumers to take advantage of a new way to shop for an Acura. We created a transformative television spot signifying what was once considered old, can once again be made new.
Case study︎︎︎
Marketing, Digital, TV Spot, Social, .com
Creating awareness and opportunity for consumers to take advantage of a new way to shop for an Acura. We created a transformative television spot signifying what was once considered old, can once again be made new.
Case study︎︎︎
2016
FIFA World Cup
Art Direction & Design
Art Direction, Social, Digital, .com, TV Spot, Print, Live Events
As the official sponsor of the 2016 FIFA World Cup, our team set out to resonate with every fan by creating ways to celebrate wherever you are.
Case study︎︎︎
Art Direction, Social, Digital, .com, TV Spot, Print, Live Events
As the official sponsor of the 2016 FIFA World Cup, our team set out to resonate with every fan by creating ways to celebrate wherever you are.
Case study︎︎︎
2016–2019
MTV VMAs
Creative Direction & Design
Identity, Design, Art Direction, Production, Live Events.
Art direction and design for the marketing and day of even for the MTV VMAs
Coming soon︎︎︎
Identity, Design, Art Direction, Production, Live Events.
Art direction and design for the marketing and day of even for the MTV VMAs
Coming soon︎︎︎
2017
Beats by Dre
Art Direction & Design
Social, Retouching, Design, Art Direction
Concept and design for Beats by Dre to support serena Williams as she advances through the ranks at Wimbledon
Case study︎︎︎
Social, Retouching, Design, Art Direction
Concept and design for Beats by Dre to support serena Williams as she advances through the ranks at Wimbledon
Case study︎︎︎